PARI PASSU: repositioning a plus size brand
Revitalized the startup brand with strategic photography, design, and copy—maintaining a lean budget while elevating its appeal to resonate with luxury-minded customers.
_ project team
Lynette Cortez: Creative Direction
Renée Cerro: Art Direction
Kristen Male: Art Direction
_ services provided
Branding
Creative Direction
Executive Consulting
_ collaborators
Photographer: Sarra Fleur El-Haj
Stylist: Samantha Chadwick
HMU: Lizzie Arneson
Flash photography gave the brand a modern edge, infusing a bold energy, and a touch of seduction.